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Brand Necessity

Hey, Creatives!

I know it’s been a while since I’ve talked to you, but the team and I have been working hard! Working to not just bring you great content and information, but to bring you resources. I am so excited to share with you not only new products and services that will add value to you and your brand but a revamped team!

We have a BIG SURPRISE for you coming soon! But before the big reveal, I want to talk about TAKING A LEAP OF FAITH!

I could have never done any of the amazing things that I have done these last 3 months, without trusting that what waited on the other side of my decisions, was going to be the right thing for me and my brand. Before COVID-19 began, I was honestly fearful if my business could take going through a pandemic, like I’m sure most of you were. What I discovered in the midst of quarantine though was that holding on to faith and purpose kept me thriving even in a season of lack for others. I had to believe that what I have was necessary and someone needed what I have. If I believed that, then so can you!

Tip 8: Knowing your brand's uniqueness will make you aware of its necessity

You have to know what makes you so different! Once you find that thing that makes you different from every other brand and business, then you will find how you can use what you have to add value to your clients' and customers' lives.


What makes you different? What makes you necessary? If you know you’re what and why, you’ll understand your purpose, well part of it anyway. This led me to put on my big girl boots and looking for ways to pour into and help someone else’s business. Even when I was feeling insecure and honestly a little uncertain about my future, I knew that helping someone else move forward would keep me focused on a bigger picture and not just myself or what could happen.

I hope this helps you on your journey to grow and become the best version of not just your brand, but of yourself! Your brand needs you and not a fake you either. A real authentic you will take your brand to places that will last longer than you think.

Remember it’s the authentic that can pass the test, it’s the authentic that can go through the storm, it’s the authentic that is still standing when the dust clears. Why? Because whatever is made with stone last way longer than something that’s made with straw.

You can always find me and more of what I do on Facebook @chance436ds and Instagram @webrandyourco. You can also visit my website at

Your Q’ologist,

Quiona J


Q’ology- the study of brand identity development the Q way.

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